They’re looking to drive subscriber growth in other parts of the world where this IP doesn’t have much recognition. The truth is that when your show does very well in North America, as ours does, as far as Netflix is concerned, pretty much everybody who’s going to have Netflix has it. As far as I can tell, everything Netflix does is based on how it’s driving subscriber growth. I think it’s the numbers, like what territories they feel they need to see things performing in. ![]() When you say “metrics,” are you talking about actual numbers or a sense of creative direction? ![]() Something that was fine three months ago is suddenly not what they need. I want to be very careful because it’s a lot of conjecture, but I feel like Netflix’s internal metrics can change month to month. Netflix can be very quick about pulling the plug on things they’re not going to continue. It took them a long time to make the call, which is unusual. How long have you known Netflix wasn’t ordering a third season of The Baby-Sitters Club? We spoke to Shukert about the demise of her show, why she thinks it wasn’t enough for Netflix anymore, and what it all means for niche streaming content going forward. The Baby-Sitters Club was the rare TV series not about how the world sees girlhood but rather how girls see themselves. “It seems like girls are expected to go straight from Doc McStuffins to Euphoria,” Shukert says. For fans, the end of The Baby-Sitters Club is disappointing because so few series fill its specific niche: stories about preteen girls that don’t oversexualize or infantilize them. Increasingly, Shukert says, the streamer is prioritizing shows whose viewers binge - and complete - new seasons upon release, making it more difficult for quietly beloved shows like The Baby-Sitters Club, Teenage Bounty Hunters, or Everything Sucks! to succeed on the platform, especially in the face of global megahits such as Narcos or Money Heist. The end of the show continues a pattern for Netflix, which often cancels popular series after two seasons. ![]() “I don’t know what they wanted that they didn’t get.” Rachel Shukert is talking about her series The Baby-Sitters Club, which Netflix canceled last week after two widely critically acclaimed seasons, a handful of industry awards, and, according to Shukert, viewership that exceeded the streamer’s expectations. “I was excited about telling a story that would see them into high school - not wrap everything up but honor what we made.”
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